October 2019

Piano Software acquires Cxense

Award winning SaaS company Piano Software acquires leading data management platform Cxense.

Cxense: helping the world’s leading media and e-commerce enterprises transform their data

Norway-based, publicly listed Cxense helps publishers and marketers across the globe to transform their raw data into their most valuable resource through their sophisticated SaaS suite.

Cxense’s leading SaaS data management platform with intelligent personalisation gives companies unprecedented insight into their individual customers, and enables them to action this insight real-time in all marketing and sales channels. Cxense’s clients include The Wall Street Journal, Aeon, Grupo Clarin, NBC, The Mainichi Newspapers, Universal, Singapore Press Holdings and many more.

Piano Software: fast-growing SaaS company empowering organisations to create customised digital experiences

Piano Software (Piano), a company with operations in New York, London, and Amsterdam, offers high-performance cloud-based software and strategic services that empower companies to create customised digital experiences and commercial relationships for their users.

Leading businesses around the world including Hearst, NBCUniversal, Business Insider, The Economist, Harvard Business Review, Le Parisien, Ringier Axel Springer, Prometheus, Mansueto, The Associated Press, and over 150 other leading organisations use Piano to power their subscription, registration, analytics, entitlement, and personalisation efforts.

Piano acquires all of the shares of Cxense through a voluntary cash offer to create a marketing leading SaaS business in personalised digital experiences

Piano Software has acquired all of the shares of Cxense through a voluntary cash offer of NOK 16.00 per share, valuing the total share capital of Cxense at approximately NOK 351 million.

“At Piano, we have always admired Cxense’s advanced product suite, and have been watching the progress of the current management team with great respect,” says Trevor Kaufman, CEO of Piano. “We are thrilled at the prospect of joining forces with Cxense’s global staff to create the SaaS market leader in powering personalised digital commercial experiences.”

Stella EOC acted as co-financial advisors to Piano Software.

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