December 2017

Evoke Gaming sold to Mr Green

Evoke Gaming: a multi-vertical online gambling provider through four brands across Europe

Led by its flagship brand Redbet, Evoke Gaming is a Malta-based provider of casino, sportsbook, bingo and poker

Evoke Gaming is a Malta-based company providing a complete online gambling offering through its four brands; Redbet, Vinnarum, Bertil and MamaMia. Evoke’s customers are predominantly located in the Nordics, with an increasing share coming from UK and Germany too.

Over recent years the company has undergone significant restructuring and is now set up for profitable growth. In Spring 2017, Evoke migrated its two largest brands (Redbet and Vinnarum) to a new, modern technology platform based on NYX, and since then they have both showed strong growth in their sales KPIs.

Evoke Gaming was previously owned by Sweden-based Bonnier Growth Media.

Mr Green acquires 100% of the shares in Evoke Gaming following a competitive process

The initial purchase price amounts to EUR 7 million, with an additional EUR 1.5 million to be paid as a deferred consideration. Mr Green expects significant synergies and plans to expand Redbet within Mr Green’s existing markets.

Mr Green is listed on Nasdaq Stockholm and is a leading online gaming company with operations in twelve countries. In 2016, Mr Green generated sales of c.EUR 100 million and the company has over 220 employees.

Stella EOC acted as sole advisor to the seller.

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Jonas von Hedenberg

Investment Director at Bonnier Ventures

“Stella EOC helped us in a stellar way. Their diligent work, industry knowledge and network really helped in finding a successful transaction for all parties involved.”

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