New entertainment and formats production company 110% Content to launch having received a minority stake investment
110% Content is the newly created indie from Siobhan Greene, former ITV Head of Entertainment Commissioning, and former ITV Studios UK MD and Hat Trick Chair Denise O’Donoghue. Together they will create and produce entertainment formats in the UK, US and around the world, working with the best talent on and off screen.
The pair have a wealth of creative and commercial broadcast and production experience, and have joined forces for this new venture having previously worked closely together at ITV Studios from 2012 where Greene was Director of Entertainment and O’Donoghue ran the business as Managing Director.
110% Content has received funding in the shape of a minority stake investment in the business, with the investor becoming a 25% shareholder in the newly-created independent entertainment and formats production company.
110% Content will be launched by Greene and O’Donoghue on 1 October 2019.
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