acquired by

January 2012

TV 2: Owning the largest premium TV operator in Norway

"As co-founder and part-owner of TV 2 through more than 20 years, Egmont has always been concerned with the long-term development of TV 2. As TV is a key element in our strategy, it was an obvious choice for us to purchase. Today, Egmont makes a significant strategic leap towards more TV and more live pictures in our business."

Steffen Kragh, CEO of Egmont


September 1992

2010 audience share (Norway)



c. 750

Deal value

NOK 2.1bn


Bergen, Norway

Leading commercial electronic media house in Norway

TV 2 is Norway's largest commercial electronic media house with a major focus on news, sports and entertainment.

In 2010, the company had its most profitable annual results and the group's various TV channels had a viewing share of the Norwegian market of 26.7% with the drama series “Dag” as a major audience success with 509,000 viewers for its premiere.

The company is headquartered in Bergen and operates several premium TV channels including its premium pay TV sport channel which among other sports rights holds the English Premier League.

A strategic leap towards more TV in Egmont’s business

In January 2012, TV 2 announced that Egmont, the co-founder and part-owner of TV 2 for more than 20 years, had acquired the remaining 50% stake in the business.

Egmont, a leading Nordic media group headquartered in Copenhagen publishes media in more than 30 countries, has 6,500 employees and generates revenue amounting to EUR 1.4 billion.

Egmont comprises Scandinavia's largest film company, Norway's largest magazine publisher, book publisher and commercial TV broadcaster as well as the largest children's publishers in Scandinavia, Germany, Poland and Russia.

TV is a key element of Egmont’s strategy and the acquisition helps the company to make a strategic leap towards more TV and live pictures in the business.

Stella EOC acted as sole advisor to the buyer.