SBS Discovery Radio

SBS Discovery Radio
sold to
 Bauer Media Group

April 2015

SBS Discovery Radio: Joining a portfolio of more than 100 commercial radio stations across Europe

"SBS Discovery radio has great brands, outstanding talent and is well positioned for growth in countries which love radio. Radio has a bright future and we are looking forward to seeing SBS accelerate its growth and digital development alongside Bauer’s expanding and award-winning radio businesses in the UK"

Paul Keenan, Bauer Media UK Chief Executive

Became part of Discovery in


Operations in


Nordic market share, 2014


Number of weekly listeners

c. 10m

Number of radio stations


A leading commercial radio operator in the Nordics

SBS Discovery Radio is a pan-Nordic broadcaster part of media and entertainment group SBS Discovery.

The company operates 20 of the region’s most popular brands, notably Sweden’s Mix Megapol, Norway’s Radio Norge, Denmark’s Nova and Finland’s Iskelma.

Through its various stations, SBS Discovery Radio reaches a weekly audience of more than 10 million and is the leading commercial radio operator in Sweden and Denmark, with a strong presence in Norway and Finland.

Across the Nordic region SBS Discovery Radio also reaches more than 4m unique users through its digital platforms and online radio players.

Giving access to the attractive and growing Nordic radio market

In April 2015, Bauer Media has announced the expansion of its European radio business through the acquisition of SBS Discovery Radio.

The acquisition represented a unique opportunity to enter at scale into the attractive and growing Nordic radio market by acquiring the only true pan-Nordic radio operator in the market.

At the time, Bauer operated more than 60 radio stations in the UK, 50 radio stations in Poland, as well as stations in Slovakia and Germany, a portfolio that has been broaden and deepen by this acquisition of 20 radio stations across the Nordic countries.

Following the transaction, Bauer planned to maximise growth of these new radio assets by leveraging its expertise and knowledge in the field, gained through a leading position in the European radio market.

Stella EOC acted as sole advisor to SBS Discovery