Sale of Veryday
to McKinsey

November 2016

Veryday: Bringing people-driven insights, design and innovation to brands worldwide

"Stella EOC continuously provided very high quality advice with their deep understanding of our industry, the positioning of Veryday and their senior access to key buyers. They presented a range of options to shareholders and at the end McKinsey was selected as the best home possible. Stella EOC was instrumental in securing an attractive deal structure and terms, thus benefitting the partner shareholders as well as securing a bright future for Veryday and its staff."

Niclas Andersson, Chief Business Officer of Veryday





Revenue CAGR last 4 FYs


Design awards



Stockholm, Sweden

A top-ranking design and innovation consultancy

Veryday is a multi-award winning design consultancy that received the world’s most prestigious design award ("Red Dot Design Team of the Year") in 2014. The Company offers top-tier clients a complete range of services from design (for the physical and digital world) to innovation-related strategic consulting.

Originally based in Stockholm, Veryday now has an office in New York as well as representations in London, Dubai and Singapore, and works almost exclusively on international projects.

Strong strategic rationale for McKinsey & Company

Early on, McKinsey identified and brought forward design and innovation as key drivers and capabilities to enable its clients’ future growth. Subsequently, McKinsey acquired US-based design firm Lunar in May 2015, in the wake of tech companies Facebook, Google and the likes, that first set the trend of acquiring design expertise.

With Veryday, McKinsey pursues the idea of building a global and integrated design offering – closely connecting innovation to its core business and multidisciplinary approach to help its clients innovate at scale and speed.

A transforming transaction for Veryday

Following this transaction, Veryday joined McKinsey’s design capabilities (that include McKinsey Digital Labs as well as Lunar), becoming a design hub for Europe and the Middle East.

Veryday continues to serve long-standing clients while working on joint opportunities with McKinsey teams, help existing and new clients globally create, assess and implement product innovation programs, digital transitions, customer experience transformations, etc.


Stella EOC acted as sole advisor to the sellers.