Easyresearch sold to Questback

January 2008

Easyresearch: Creating the European leader for Enterprise Feedback Management

“We are very happy with the way that Stella EOC managed the process. They are very dedicated to the task and the service they provided to us was way beyond what we expected. Stella EOC furthermore guided us through the commercial discussions in an impressive way.”

Oscar Lindbom, CEO of Easyresearch




DI Gasell & Deloitte Fast 50

2008 combined revenues

SEK 150m

Combined headcount



Stockholm, Sweden

Award-winning, rapidly growing EFM software providers join forces

Prominent Enterprise Feedback Management software providers Questback and Easyresearch came together in a deal that would create a c. SEK 150m business in 2008, with 80 employees in the Nordics and a total of 120 across Europe.

Active in the same markets, both companies have been empowering customers with the ability to collect, analyse and follow up on business critical information through online surveys.

They have both won several awards in the last two years for outstanding performance as fast growing businesses, and included in the national press as well as in the Deloitte Technology Fast 500 EMEA.

Taking a position as a major international player

The combined entity now takes a position as a major international player in the industry, with presence in 19 countries.

The new organisation brings great opportunities for multi-country agreements for customers with international presence.

Earlier in 2008, Questback was acquired in a management buy-out transaction backed by Norwegian private equity firm Reiten & Co Capital Partners, for an undisclosed consideration.

Stella EOC acted as sole advisor to the sellers.