Nordic Gaming Group

Nordic Gaming Group
 sold to Betsson

June 2012

NGG: Offering one of the most advanced and well managed sportsbooks

"For NGG, this is an attractive solution as the company can incorporate Betsson’s global strength into its operations and it strengthens our possibilities to continue to grow rapidly and with good profitability in the Nordic region, the Baltics and Poland. The two companies have similar cultures, and we foresee a smooth integration, and we believe that we can quickly benefit from each other’s strengths."

Per Hellberg, CEO of NGG



Deal value

EUR 85m

Active depositing customers






The largest independent and one of the pioneering online bookmakers in the Nordics

Founded in 2002, Nordic Gaming Group (“NGG”) offers gaming in the form of sportsbook, casino and poker to primarily Nordic and Baltic customers.

The company operates the brands NordicBet, ToBet and TrioBet, and it has grown to become one of the largest independent online B2C gambling operators, well renowned for its sportsbook.

In 2011, NGG increased its revenues by 37%, reaching EUR 50m for the period 1 April 2011- 31 March 2012.

At the beginning of 2012, the number of active depositing customers totaled 90,000 and the company had 185 employees.

Cementing Betsson’s leading position in the Nordics

In June 2012, Betsson, the Swedish gaming company listed on Nasdaq Stockholm, acquired NGG for a total consideration of EUR 85m.

Through the acquisition, Betsson secures its position as the largest private alternative to the Nordic monopolies.

In addition to the income contributed by NGG, Betsson will gain access to one of the most advanced and well-managed sportsbooks available.

Betsson invests in and manages fast-growing companies within online gaming: as one of the largest in online gaming in Europe it has the ambition to outgrow the market, organically and through acquisitions such as NGG or Betsafe (sold by Stella EOC to Betsson in May 2011).

Stella EOC acted as sole advisor to the sellers.