Furniturebox

Furniturebox
 sold to
Bygghemma Group

January 2017

Furniturebox: A fast growing online retailer in the Nordic home furnishing segment

"We are very pleased with the Stella EOC team and their efforts throughout the transaction. They were highly professional and had good understanding of our business. It ensured a very structured, quick and efficient process."

Felix Kvick, Chairman of Furniturebox

Founded

2006

2016 revenue

SEK 400m+

Markets

4

Employees

80

Headquarters

Stockholm, Sweden

Rapidly established as a leading brand in the attractive value-for-money home furnishing segment

Founded in 2006, Furniturebox is a Swedish based retailer of value-for-money home furnishing products.

The Company sells private label products mainly online but also through two physical stores in Stockholm and Gothenburg, Sweden.

It offers a wide selection of hand-picked, affordable indoor and outdoor furniture.

Furniturebox has grown rapidly since foundation, and during recent years it has expanded with local sites into all Nordic countries.

Consolidating the Nordic e-commerce market for home improvement and home furnishing

In January 2017, Bygghemma, a portfolio company of leading mid-market private equity investor FSN Capital, acquired Furniturebox to strengthen its product offering and cement its leading position in the Nordics.

Bygghemma was founded in 2006 and has quickly expanded into a pan-Nordic group with shops and online stores in Sweden, Finland, Norway and Denmark with 400 employees.

During the twelve months’ period that ended 30 June 2016, Bygghemma reported net sales of SEK 2.3bn and an EBITA margin of 3.4%.


Stella EOC acted as sole advisor to the sellers.