Forma Publishing Group

Forma Publishing Group
 acquired by
 Egmont Publishing

October 2014

Forma: Swedish special interest magazine publisher

"This acquisition is part of our overall strategy aiming at being active and offensive in the consolidation taking place in the Swedish publishing market."

Per Kjellander, CEO of Egmont Publishing in Sweden



June 2014 LTM revenue

SEK 242m

June 2014 LTM EBIT

SEK 16m




Stockholm, Sweden

Strong special interest magazine titles within the family and women segment

Forma Publishing Group was founded in 1945 and publishes the B2C titles Icakuriren, Hus & Hem, Hus & Hem Trädgård, Hälsa, Scandinavian Retro and Kryss & Knåp.

Icakuriren is Sweden’s largest weekly magazine, and is affiliated with ICA, Sweden’s leading food retail chain.

Forma Publishing Group had sales totalling SEK 242m in the period July 2013 – June 2014 and posted an operating profit excluding non-recurring items of SEK 16m for the twelve months’ period.

Active and offensive in the Swedish publishing market

Egmont Publishing in Sweden acquires Forma Publishing Group from ICA Gruppen for an undisclosed amount.

The acquisition makes Egmont Publishing the second largest publishing house in the Swedish market and strengthens their position within the family/women segment in particular.

The acquisition brings limited overlap: Egmont Publishing has a strong presence in magazines for children, youth and men, while Forma’s focus is on family and women, significantly benefiting Egmont Publishing’s portfolio.

Egmont Publishing is part of Egmont, a leading Nordic media group, with activities in 30 countries, 6,200 employees and revenue amounting to EUR 1.6bn.

Stella EOC acted as sole advisor to the buyer.