sold to Etraveli

January 2014 The largest price comparison company for flights in the Nordic region

“We’re delighted to become a part of Etraveli, which is the leading online travel agency group in the Nordic region. It will be an exciting period for the company, enabling us to develop further. Stella EOC guided us through every step of this process in a very professional way. Their sector insight and fantastic relationships with potential buyers made this process a very comfortable ride.”

Olov Lindberg, Co-Founder and CEO of



In the Nordics


Searches per year


EBITDA margin



Stockholm, Sweden

The largest flight metasearch engine in the Nordics is the main brand for Svenska Resenätverket AB and is the largest price comparison company for flights in the Nordic region.

It was founded in 2006 by entrepreneurs Mikael Robertsson and Olov Lindberg, and has been complemented in 2012 by local websites in Norway and in Denmark.

The company has built a strong brand name particularly in Sweden, and has become an important partner to the Online Travel Agencies (OTAs) and airlines in the region.

A natural step for Etraveli

The range of travel products available in the market has increased exponentially over the past years, thereby developing the need to quickly and easily find the right deal at the right price.

This significant change in the global offering and the market has made price comparison websites a natural first stop for many travellers planning their trips.

For this reason, Etraveli sees great growth potential in this segment, as well as synergies with, which complements the Company's established online offering.

Etraveli is a SEK 7bn gross bookings, pan-European online travel agency offering airline tickets, hotel reservations, car rentals and other travel-related services through several brands like Seat24, GoToGate, TravelFinder, etc.

Stella EOC acted as sole advisor to the sellers.