acquired by APSIS

June 2016

Innometrics: Creating meaningful customer engagement through a data-driven marketing platform

"The acquisition brings us more than technology: it brings us extensive know-how within data-driven marketing in an open concept. After seeing the huge challenges of customers trying to fit their marketing into closed systems, we realized that an open marketing hub makes enormous sense. At the end of the day, we will only be successful when our customers are."

Anders Frankel, Founder and President of APSIS



2015 revenue growth


Raised since inception

USD 5m




Stockholm, Sweden

Innometrics, the Company behind the Profile Cloud platform

Founded in 2009, Innometrics is a Stockholm-headquartered, SaaS marketing company backed by SEB Venture Capital since 2014.

It provides a Profile Cloud and customer data management platform that unifies disparate customer data and empowers marketers with tools for real-time and personalised actionable marketing.

Headquartered in Stockholm, Innometrics works with customers such as Eniro, SJ, Arla and Tele2 and also has offices in London.

Great fit with APSIS’ strategy towards data-driven marketing

Specialising in email marketing, marketing automation, lead management and e-commerce, APSIS provides online marketing solutions to more than 5,000 clients globally.

It has witnessed a strong evolution in marketing towards targeted and data-driven marketing solutions, enabling marketers to address customers on a deeply individual basis.

Innometrics represents an opportunity to add functionality to the existing APSIS product suite and add entirely new capabilities around personalisation and analytics that will create great value for clients.

Combining to form APSIS Open Marketing Hub

Since completion, Innometrics’ operations have been merged into APSIS to create APSIS Open Marketing Hub, a set of integrated, data-driven marketing solutions.

Stella EOC acted as sole advisor to the buyer.