Cxense: Acquiring Emediate to create a unique offering for the digital ad industry
“Cxense enables businesses to use their data to interact with the right audience, in the right context, in the blink of an eye. Emediate expands our advertising offering and brings the new capabilities of big data technology to some of the leading publishers in the market.”
Pål Petersen, CCO of Cxense
European online ad spend
A leading ad serving solution provider
Based in Denmark, Emediate is the largest ad serving company in the Nordics.
As market leader, with 52% market share of ad serving solutions in the region, the Company has an extensive portfolio including display, mobile and video advertising, brand protection and targeting.
Emediate has a global customer base of over 180 publishers, including Schibsted Media Group, Eniro, MTG, Alma Media, TV2 Denmark and Nyheter24 in Scandinavia.
Joining forces with data analytics and ad targeting company Cxense
Stella EOC was sole advisor to Cxense, a leader in big data analytics, personalised content, and targeted advertising in its USD 10 million acquisition of Emediate.
Emediate’s extensive advertising products will add to Cxense’s solutions and audience insights that enable publishers to act upon insights in real time through targeted advertising, content, and search solutions.
A unique offering to the digital ad industry
The ambition for Emediate and Cxense is to provide the next generation ad server to a market that has seen huge growth and is set to grow even further.
With Emediate, Cxense now has the capability of using big data to provide customised online experiences and can offer those insights to publishers worldwide.
Using its technology, publishers can create tailored experiences for their online readers, helping companies boost ad-revenue and grow their online audience.
Stella EOC acted as sole advisor to the buyers.