10Fold: Emmy-winning producers Craig Armstrong and Rick Ringbakk forge a new production venture
"We are always on the hunt for proven creators – especially those with a demonstrated ability to successfully build and run a production company. Craig and Rick are well established on all counts. They will build on our format output, be great partners throughout the Group, and know how to manage the nuts and bolts of the business. We take a lot of pride in the fact that they decided to anchor their new company to Red Arrow."
Jan Frouman, Chairman & CEO of Red Arrow Entertainment Group
Founders’ combined experience
Los Angeles, USA
Newly production company founded by US TV industry veterans
Based in Los Angeles, 10Fold is owned by producers Craig Armstrong and Rick Ringbakk, who have more than 50 years of combined experience in the entertainment industry.
Craig and Rick have produced multiple hit TV shows (non-scripted and scripted) for major US networks, including ABC, CBS, NBC, FOX, TNT and TBS across a variety of entertainment genres.
Prior to founding 10Fold, Armstrong and Ringbakk served as Co-CEOs of the production company 5x5, where they created and executive produced numerous highly acclaimed shows including “Fashion Star” (NBC), “Bet on Your Baby” (ABC), “King of the Nerds” (TBS) and “The Hero” (TNT) with Dwayne "The Rock" Johnson.
In addition to their active productions and large development slate, 10Fold also owns IP created during the founders’ time at 5x5.
Inking partnership with Red Arrow
Red Arrow Entertainment Group (part of leading European media group ProSiebenSat.1) has closed a commercial and creative partnership with the newly founded US production company 10Fold.
The deal also includes a future option for Red Arrow to acquire a majority equity position in 10Fold.
The partnership will broaden Red Arrow’s content slate as well as the group’s scale and breadth in both the US and global TV market, and expand the number of A-List producers and management executives working across Red Arrow’s portfolio of productions and production companies.
Stella EOC acted as sole advisor to Red Arrow.